On Bluesky, I follow the account Discontinued Foods which periodically highlights various food products that have gone the way of the dinosaur. It’s a fun little bit of nostalgia, but it’s also a reminder of all that has vanished from our supermarket shelves. A recent post about Bubblicious Twisted Tornado gum made me realize that I was lucky enough to live through the golden age of bubblegum.

For those not lucky enough to have tried Twisted Tornado gum it was a delicious blend of different fruity flavors. It was on store shelves at a time when those shelves were filled with an excellent assortment of bubblegum options. If you weren’t up for Twisted Tornado you could have had your choice of other fruit-flavored gums including watermelon, strawberry, grape, blueberry and orange or even fun flavor pairings like strawberry banana. By my own estimate I would say the late 1980s through the 1990s were probably the golden age of bubblegum.
I don’t really chew much gum anymore, but I took a look at the small grocery store near our house. It’s the sort of place that sells pretty much every variety of gum commercially available, and the selection is pathetic. I mean this is the kind of place that carries those old timey chewing gums like Violet gum and Clove gum, but their bubble gum offerings are sparse. A lot of the shelf space ends up going to what I think of as Nicorette-esque gums, those gums with the hard candy shell that come in those little foil packs and tend to be pretty bland flavor-wise. Not pictured below are the single variety of Bubblicious and what I think were two varieties of Bubble Yum available. Though if you look down in the lower left corner you will note that the candy cigarettes are almost sold out.

I’m not sure what has led to the shrinking market for bubblegum. Perhaps it’s because today’s parents are more health-conscious and don’t want their children chewing gum that’s loaded with sugar, which I guess is a good thing. I would say this is definitely the reason we are no longer living in the golden age of children’s breakfast cereals.
My sister will be glad to hear that Discontinued Foods did feature her all time favorite cereal, Circus Fun, recently. Circus Fun was not around for long, so if you missed this one it was one of those marshmallow cereals, similar to Lucky Charms, except the cereal pieces were also extra sweet. Basically it was a bowl of sugar, which probably isn’t the healthiest way to start the day. The golden age of children’s breakfast cereal was not a healthy time. This was the 1980s, though, and the health and general well-being of children seemed to be an afterthought. I’ve noticed that even those kid’s cereals from my childhood that are still around have been made more healthy. For example if you happen to pick up a box of Honeycomb be warned that while it will taste similar to the stuff you remember from your childhood it’s nowhere near as sweet as it once was. In some cases they’ve even gone and changed the names of cereals to prove they are healthy. Sugar Smacks are now called Honey Smacks because I guess today’s parents are smart enough to avoid a cereal with the word sugar in the name.
Besides diabetes-inducing breakfast cereal, the 1980s were also the golden age of paper products. Toilet paper, tissues and napkins used to be available in a variety of colors. The idea was that you would coordinate these products with your home decor.

Walk down the paper products aisle in any supermarket today and the only choice you will have to make is between brands and how big the package is because all the tissues, napkins and toilet paper come in white and only white. I don’t know what prompted the move away from pink and baby blue toilet paper. Was it changes in home decor trends? Did the dyes used to make toilet paper pretty cause cancer?
The thing is when I lived in a time of such toilet paper, bubblegum and sugary cereal bounty I never realized I was living in a golden age. Well as Joni Mitchell once sang “you don’t know what you’ve got ‘til it’s gone.” So, that begs the question what golden age are we living in right now?
Based on my supermarket trips I would say that we are definitely living in the golden age of flavored seltzer water. Have you taken a walk down the seltzer aisle lately? It’s overwhelming. How long will it last? Only time will tell, but in forty years or so, people will likely be waxing rhapsodic about Pamplemousse LaCroix.
— Alissa
Weekly Inspiration
What I’m Reading: The Drowning House by Cherie Priest
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What I’m Listening to: “Gotta Get Up” – Harry Nilsson
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My apologies for the typos and such this post is almost certainly riddled with.





14 responses to “You Are Living in a Golden Age and You Don't Even Know It”
Reading this had me imagining the Doublemint twins, old and wrinkled rocking on the front porch of a retirement home, hoping, without much faith, that someone still remembers them and might stop by for a visit. Ask your sister if she ever chewed Five Islands Spruce Gum. I harvested my own off the trees on our farm when I was younger.
Ha ha on the Doublemint twins. I’ll have to ask my sister about Five Islands Spruce Gum.
The comic in the bubble gum that you could barely read … at my age now I would need a half hour and a magnifier or microscope !
Same here! I did notice my local store does sell a package of Bazooka gum. I didn’t check the price, but something tells me it costs more than the nickel apiece they charged for the stuff when I was a kid.
Our walking group was just talking about this today! Apparently a lot of what we eat here in the USA is not available in many foreign countries because of the ingredients involved! Some countries that do carry some of the products have reduced sugar/salt and less chemicals. Also the choice of sparkling water is crazy! Food for thought 😉😘
Yeah I recently saw a map of the US that broke down estimated sugar consumption, and while NJ was one of the better states, all of the states consumed way more than the recommended amount of sugar.
“Pamplemousse LaCroix” is THE worst stuff in the world – especially if it’s warm. In my opinion, MOST flavored seltzer waters are awful… As a non-foody in pretty much any aspect of the word “food,” I am THE pickiest person in the world… I “eat to live” and not the other way ’round. Meat, bread, potatoes, and coffee are my staples.
I have to admit Pamplemousse is my favorite seltzer. For me, I ended up drinking seltzer because I decided to give up soda, which I thought I was drinking too much of. I live with a very picky eater, so I hear you! Then again, not eating meat makes me a picky eater in a lot of people’s books!
I was recently reminded by my sister (who is 10 years older than me by the way ) that “vintage” is now referencing 80’s to 90’s memorabilia. Hmmmm….. I guess her time of era of 70’s to 80’s was skipped lol
Well, as someone who used to sell “vintage” stuff on Etsy. The official definition of “vintage” is anything 20 years old or older. That means that stuff from the early 2000s is now technically vintage, and I have to admit I can’t wrap my head around this!
Well that’s good to know about vintage. I had no idea that vintage was at least 20 years or older. So I don’t feel so bad anymore but yes it’s hard to fathom that early 2000’s is vintage. Eek!!!
As always your writing doesn’t disappoint. My children lived in the golden age of sugar as did you. They loved bubblicious. Don’t know the flavor but I should as I bought plenty for three little girls who had the dental bills to prove it from sugar everything during that time. I’m happy we’re into a healthier lifestyle now. I’ve just had to quit my candy bar ice cream diet I started this summer. Per my family Dr. numbers not good from last labs. So. Ok. No more fun stuff. No more sweet tea either. Thankful I take my Dunkin with cream only.
Oh, I hear you trying to eat healthy isn’t always fun. I’ve switched from soda to seltzer, and had to ditch caffeine because it wasn’t agreeing with me. My dental issues mean I avoid any chewy sort of candy. Eventually I might be living on a diet of saltines and water, ha ha!
I’ve been on water and saltines with pancreatitis. No fun. Ugh. Lots of white rice too. Stay healthy young lady.